![]() This information should live on your website and be promoted on social media and other prospect touchpoints.īuyers of your services and products expect to find information online that’s focused on their needs. Content CreationĬontent creation is simply the process of actively engaging your target audience (and existing customers) by providing them with informative, educational and interactive information. Video is useful before, during and after the sale. Your sales reps can also record short videos to invite someone to an event or to thank a customer for a recent purchase. You can use video as content on your website or blog, or record a product demo to send with a quote during the sales process. Pro Tip: Video can be used at all points in the sales process. Video also can be used in a variety of media, from your website to presentations, from email campaigns to social media. There's a lot a potential customer can learn about your people, products and culture from a simple video. If a picture is worth a thousand words, a video is worth a million. Technology has advanced to the point that you can use a smartphone camera or a laptop to create high definition business video. Video ProductionĬreating videos for your website, for social media and even in the sales process continues to be a popular and effective trend. It will pass along web visit data to your sales team and can score leads, helping set follow-up priorities and notifying a rep when a contact needs a touchpoint. Pro Tip: Connect your website to a CRM via marketing automation software like HubSpot. What data could your website "share" with team members through a CRM connection to help them advance a sale?.What information could help them do their jobs better?.Only then can you truly find out which activities are creating value for the organization through customer acquisition.Īs a modern marketer, it's imperative that you get on the same page with your sales team. You need to connect your website to a CRM so you can see which web leads buy your product or service, start to recognize patterns, and find out the value of the sale. Google Analytics is woefully inadequate if you're looking to prove digital marketing ROI to the C-suite. Whittington Consulting starts with your revenue goals and ensures your marketing is built out to hit them. Make your digital marketing a sales system
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